Thursday, 21 March 2013

Creating the DigiPak Advertisement

Upon researching the three album covers as they seem to give off the best impressions of their respective artists, I used it for the production of my poster for Celldweller.

The software I used for this consisted of just Adobe Photoshop CS5 and Cinema4D.

 I started by creating some 3D text in Cinema4D and then adjusting the colour and reflections so that it was legible and contrasted.

 The very first poster style I tried was just an A4 sized project, however I suddenly realised that I had infact created a poster for one of my Graphic Design units. From this, I knew that I had to use a Quad sheet for a realistic poster.


This is a Quad Sheet size (30x40inches). From looking at the album cover and using it as inspiration, I searched  a while for a purple coloured nebula scene. I then added miscellaneous images of clouds that could act as extra nebulae, set the blending mode the screen to just have the white of the clouds and then coloured them appropriately.

Again, looking at the album cover, I noticed some subtle hexagons which did give the album cover more depth and made it look a bit more technological. I decided to replicate this by using Illustrator, creating multiple hexagons and replicating them many times.


This is what the hexagons eventually looked like. I then changed the colour to white and brought them into PS CS5.




As you saw, I brought all the elements together and made the hexagons "overlay" onto the background. I then erased some areas to make it seem a little more random.


Upon closer inspection, the typeface I used for the title just was not legible enough and didnt suit the rest of the poster. I researched some more fonts and then came across a font called "Platform Eight". I changed the text in Cinema4D and then brought it back into PS CS5.


Seeing as the orb was such a key part to my music video, I wanted to keep the theme of it throughout all my tasks. Due to this, I decided to make the orb very prominent in the background of the image.



After some tweaking of the song / DigiPak name, I realised that the orb needed more to it. I found some fake lighting coming out of a point, changed the colour and added a few effects to it.





After a lot of work, this is the final design.

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