Music Video Pitch

Pitch for my Music video

1) For my brief, I have chosen to make a Music video along with A Digipak and an advertisement for the digipak/artist. I chose this brief mainly because I wanted to make a full short film, but I wanted to use my tight editing skills to make something interesting. I am bad at writing scripts so I came to the conclusion that I should just make a music video. I have a very clear idea of what song genre I would like to use, but also I want to make a different style of music video. I dont want to include the artist in the video, I want it to have a story line and to be as interesting as possible. Essentially, my aim is to created a shot film but in the style of a music video.

2) The sub-tasks I have decided to chose are the digipak and the digipak advertisement. I was contemplating making a website for it, but I figured it would be too much work and making an actual pack would be more interesting. When it comes to making the advertisement, I think I'll make one for the artist him/herself, then say that a digipak is available to buy.

3) I am going to use skills that I have gained while making my last media project, the short opening sequence, and also skill I have learned over the time I have been making small films/music videos for my entertainment. This involves syncing the clips with the music, quick editing pace and simple but effective effects. I will also need to keep an interesting story throughout the whole video just so it stays interesting.

4) For the main part of the editing, I am going to be using a software pack called Final Cut Studio 3 which contains Final Cut Pro 7, Motion 4, Soundtrack Pro and other misc. peices of software that could aid me. FCP7 (Final Cut Pro 7) is what I will be using for most of the editing, Motion 4 will be for motion graphics and SountrackPro will be very useful if I have to edit audio. I don't think I will need to edit audio for this as the only audio I am using is the audio from the song. I will also try and use Cinema4D if I need to make any sort of 3D elements for the film, and in addition to this, I will be using C4D if I need to make 3D titles for the advertisement. Linking with the advertisement, Photoshop and Illustrator CS5 to create the poster and make any graphical elements needed.

5) When researching for this music videos, I am not only going to be looking at music videos. I want to try and look at some short films in addition to this so that I cant think about what narrative I would like to use. Another reason why I wont only be looking at music videos is because a large proportion of music videos will be the generic, "show artist signing, have some dancers, bit of a story but not really" sort of video, however I have seen some music videos in the past that are to my preference. For the poster, i will research adverts for items such as digipaks, cars, technology etc. as they always have clean and well designed advertisements.

6) I have decided I will be working by myself for this project for a few reasons. Firstly, I work best by myself because I dont have to worry about other people ideas conflicting with mine. I would like to just get on and do what I want to do. Secondly, it is difficult to schedule filming or editing with someone else as opposed to with yourself as you can do it whenever you want. Finally, I feel more comfortable working by myself. I dont feel like I need too much help. I want to learn by myself so I can better myself as a person.